Originally posted on Variety:
To change Americans’ mood on diesel, Audi has turned to an actress who plays a bipolar character: Claire Danes.
The “Homeland” star, who plays a troubled C.I.A. agent in the Showtime series, will help launch Audi of America’s new campaign around its TDI clean diesel-powered vehicles starting Sunday with a series of spots that will air on TV and online.
The new marketing effort was designed to promote Audi’s return for a third year as the official automotive sponsor of the Television Academy and the Emmy Awards, on Sept. 22, while cleverly tapping into Danes’ character on “Homeland” in a humorous way.
In the “Smart Performer” video, a “Sliding Doors” premise features Danes behind the wheel of an Audi A6 TDI as her life takes two very different paths, one calm and the other comedically manic. Jordan Vogt-Roberts (“The Kings of Summer”), who has helmed shorts for Funny or Die…
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